Inside the Good Housekeeping Institute with UltraFresh Front Load

Aug 25th 2021

When we launched the GE UltraFresh Front Load with Odorblock™ to solve laundry's number one pain point, it shook up the industry—and the Good Housekeeping Institute noticed.

After months of rigorous testing, the product passed the quality assessment tests, receiving the highest endorsement from GHI in the Good Housekeeping Seal of Approval. 

The GE Appliances team recently visited Carolyn Forte, Director of the Home Appliances & Cleaning Products Lab, at the Good Housekeeping Institute in the Hearst building located in Manhattan. 

Check out the video below to hear firsthand from Forte what makes this product so special and why it earned the Good Housekeeping Seal of Approval.

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