Building the World’s Best Products with You
Born in the U.S. and backed by the world’s largest appliance brand, we’re more than an appliance company, we’re ordinary people who come together to do the extraordinary. We believe in the power of possibility in every person because when we embrace differences, we change the way we work—unlocking innovation by aligning people with passion.
We’re not an average company making products for average people because we see what makes you unique and we’re here to design products with you, not for you. We’re committed to making products as close to you as possible, because when we invest in people and communities, we help make the American Dream a reality.
Building the World’s Best Products with You
Born in the U.S. and backed by the world’s largest appliance brand, we’re more than an appliance company, we’re ordinary people who come together to do the extraordinary. We believe in the power of possibility in every person because when we embrace differences, we change the way we work—unlocking innovation by aligning people with passion.
We’re not an average company making products for average people because we see what makes you unique and we’re here to design products with you, not for you. We’re committed to making products as close to you as possible, because when we invest in people and communities, we help make the American Dream a reality.
Creating the Future
With appliances in half of U.S. homes, we’re powered by inspiration, innovation and the commitment to serve our consumers, our customers and our communities. Consistently recognized for our industry-leading innovations for the home, we sell products under Monogram®, Café™, GE Profile™, GE®, Haier, and Hotpoint brands.
Our Vision
Be the number one home ecosystem company in the U.S.
Our Mission
Embrace our past, but focus on our future.
Becoming Number One
Since becoming a part of Haier Smart Home in 2016, we’ve become the fastest-growing appliance company in the U.S. by embracing a mindset of innovation, inclusivity and infinite possibilities. By focusing on these things, we’re designing products with you—not for you—and embracing the communities we serve.
Innovation
Empowering our people to continually ask “What if?” and to always look for a better way.
Inclusivity
Building a culture that better reflects the diversity of our users, employees and communities.
Infinite Possibilities
Seeing the world through the lens of possibilities to create things that make life better at home in meaningful ways.
Together, we’re leading with our voice, actions, brands and people to become the number one home ecosystem company in the U.S.
We’re leveraging the strength of our voice to bring attention to the issues that matter to our users, employees, communities and business.
Ambitious goals are empowering us to make a difference through our people, our products and our communities.
Our products sold through Monogram®, Café™, GE Profile™, GE®, Haier, and Hotpoint brands improve people’s lives in meaningful ways.
Creativity and innovation can only be unleashed in a diverse workplace, where everyone is included and welcome.
Together, we’re leading with our voice, actions, brands and people to become the number one home ecosystem in the U.S.
We’re leveraging the strength of our voice to bring attention to the issues that matter to our users, employees, communities and business.
Ambitious goals are empowering us to make a difference through our people, our products and our communities.
Our products sold through Monogram®, Café™, GE Profile™, GE®, Haier, and Hotpoint brands improve people’s lives in meaningful ways.
Creativity and innovation can only be unleashed in a diverse workplace, where everyone is included and welcome.
A Message from Our CEO
At GE Appliances, we're more than an appliances company. We're industry trailblazers and community change-makers fueled by the passions of a world-class team that always looks for a better way. Our latest GE Appliances Report helps share this story—and through it, we invite you to see how we're making a difference through investments that matter in the places where we live, work, and do business.
You'll read about our continued commitment to American manufacturing, which is supporting good jobs and economic growth and powering advancements in cutting-edge innovation. By launching meaningful social responsibility programs and initiatives, you'll see how we lead as a good neighbor toward more sustainable and inclusive communities. And you'll learn how our zero-distance philosophy creates possibilities defined by our users' ever-evolving interests and desires.
Over the last century, our company and storied heritage of invention have changed how we live and work in many ways. But leaning on our history alone is not a formula for growth. Today, we've reinvented a company that's dreaming bigger, innovating better, and serving our customers and product owners greater with new categories, experiences, and solutions developed alongside them.
We're setting out to become America's number one home ecosystem company in the U.S.—and our future is bright. Thank you to our great employees and the support of valued consumers, customers, and community partners for trusting and choosing us. Together, we'll keep leading the way in our responsibility to help make life simpler and easier for those we serve.
Kevin Nolan
President and CEO, GE Appliances, a Haier Company
2022 Highlights
Economic Impact
employees in the U.S.
additional jobs created by the economic impact of GEA, its employees and suppliers
contributed to U.S. Gross Domestic Product (GDP)
U.S. Suppliers
generated in taxes
increase in spending with U.S. suppliers and a 233% increase in the number of suppliers since 2016
Community Impact
invested in education & nonprofits
committed to 550+ nonprofit organizations
employee volunteer hours tracked
partnerships with U.S. schools, colleges & trade organizations
appliances donated to nonprofit organizations
in monetary donations raised for disaster relief and 2 shipping containers of supplies and clothing for impacted families