GE Appliances’ Blue Wave initiative goes global

Oct 14th 2022

GE Appliances, a Haier company (GEA), launched a yearlong volunteer commitment on Friday with hundreds of employees completing 11 projects in Louisville and other manufacturing plant communities as well as activities in 17 states and coordinated efforts in India and South Korea.

The projects help support public schools, nonprofits and neighborhoods across the country and around the world.

Called “The Blue Wave” initiative, GE Appliances employees have committed to completing 20,000 hours of volunteering over the next calendar year in the neighborhoods where they live and work on activities that help strengthen the communities and advance equity and inclusion.

GE Appliances launched The Blue Wave in 2021 to support the Louisville community, the home of its corporate headquarters and largest manufacturing facilities, during a time when the city was tackling the COVID-19 pandemic and addressing racial equity.

This year, there are multiple projects in Louisville and activities even spanning Kentucky with projects supporting those affected by recent flooding in Eastern Kentucky and tornadoes in Western Kentucky. The company’s sales and support staff across the U.S. have also planned projects in their communities that help feed families affected by food insecurity and support those affected by domestic violence.

The Blue Wave is now global, with GEA employees in India and Korea supporting education initiatives and projects to help homeless children and aging adults.

Nearly 500 GE Appliances employees came together on Friday to kick off The Blue Wave in Louisville by completing volunteer service projects across the city.

Check out some of the highlights from the day on our corporate Twitter and LinkedIn channels.