GE Appliances Gives Power to People

Nov 27th 2023

LOUISVILLE, Ky. (November 27, 2023) – GE Appliances, a Haier company, today announced it will soon be offering whole-home energy solutions, at every price point, that will allow consumers to take control of their energy usage, save money and ease pressure on the nation’s energy grid with products powered by proprietary technology and a human-centric technology ecosystem. The product suites will be unveiled in the first quarter of 2024.

“We electrified America, connected appliances and revolutionized life at home by creating solutions that changed the way we cook our meals, clean our clothes and dishes, heat our water, cool our homes and preserve our food,” said Kevin Nolan, president and CEO of GE Appliances. “Now, building on our heritage and focused on the future, we’re making our products more efficient than ever before with industry-first, proprietary, affordable technology that allows our appliances to communicate with demand management systems to reduce energy usage and resulting carbon impact without impacting performance.”

Always looking for a better way, over the last 20 years, GE Appliances’ engineers have developed innovations that allow its appliances, air conditioners and water heaters to communicate with demand management systems to schedule energy-intense operation cycles when energy from renewable sources is more readily available. For example, charging water heaters during lower-cost, off-peak hours for storage during higher-cost peak hours, and delaying refrigeration defrost cycles for a few hours to the next off-peak period.

In addition to the industry-first innovation, what makes these energy net-zero promoting home options different from competitors’ offerings is the best-in-class, human-centric technology ecosystem that puts control of energy consumption in the hands of homeowners by helping them achieve net-zero status for their residences. Over the next three months, GE Appliances will be announcing partners in lighting, information technology, clean energy generation and storage, and energy management that will promote independence at the touch of a button by allowing energy creation and management.

“We’re building a connected system that orchestrates your home’s electrical generation, storage and consumption through the power of innovation,” said Nolan. “The bottom line is - we’re making it easier for consumers to take back their power, save energy and save money with GE Appliances.”


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About GE Appliances
At GE Appliances, a Haier company, we come together to make "good things, for life." We're creators, thinkers and makers who believe that anything is possible and that there’s always a better way. We’re a company powered by our people, made stronger through our diversity — allowing us to grow closer than ever before to our owners, anticipate their needs and enhance their lives. We’re certified as a U.S. Great Place to Work ™, named one of the Best Companies for Multicultural Women by Seramount (formerly Working Mother Media), Achievers Top 50 Most Engaged Workplaces, received a perfect score for the fourth year in a row on the Human Rights Campaign’s Corporate Equality Index, and named one of the top 100 Internship Programs by Way Up.

Since 1907, we’ve built innovative, quality products that are trusted in half of all U.S. homes. We sell appliances under the Monogram®, Café™, GE Profile™, GE®, Haier and Hotpoint brands. Our products include refrigerators, freezers, cooking products, dishwashers, washers, dryers, wine & beverage centers, air conditioners, small appliances, water filtration systems and water heaters.

To learn more about our company, our brands, our Corporate Citizenship efforts, our economic impact, and working for GE Appliances visit