GE Profile’s Smart Mixer Wins 8 CES Awards

Jan 17th 2023

The GE Profile Smart Mixer with Auto Sense, the Smartest Mixer in the USA1, is disrupting the baking industry with cutting-edge technology that gives its owners the confidence to mix, whip, cream and emulsify to perfection every time.

Designed with smart technology and connected, revolutionary features, the GE Profile Smart Mixer includes a Built-in Smart Scale to precisely weigh ingredients directly in the mixing bowl so bakers can ensure exact measurements without the need for additional equipment. To see the mixer in action using this advanced technology, see here.

Additionally, Auto Sense Technology actively monitors changes in texture and viscosity through motor torque feedback to optimize mixing performance. Overmixing and undermixing fails are no longer a risk in recipes2 that previously required intuition and experience, as an automatic shut-off feature will turn the mixer off when completion is reached. With voice control capabilities, the GE Profile Smart Mixer enables bakers to have total control and the ability to leave their hands free to flour, shape and plate without interruption.

Because of this innovation, the GE Profile Smart Mixer with Auto Sense was named a CES® Innovations Awards Honoree in the Home Appliance category. The CES Innovation Awards program, owned and produced by the Consumer Technology Association (CTA)®, honors outstanding design and engineering in 28 consumer technology product categories and is judged by an elite panel of industry expert judges. This year’s CES Innovation Awards program received a record high number of over 2,100 submissions.

Since the showcasing of this smart appliance at the 2023 CES show, media have also raved about all the features and benefits that are disrupting the baking industry. The smart appliance has gained 8 awards from top-tier media outlets, in addition to the CES Innovation Award. A full list of media awards and coverage of the GE Profile Smart Mixer with Auto Sense can be viewed here.

1 - Sold in USA. Smart features include: Wi-Fi connectivity, voice control, and OTA- data sources, NPD,52 weeks ending July 31, 2021.

2 -  Based on recipes available in the app. Recipes will continue to be added and updated over time.