Launch builds on history of innovation and expands product portfolio.
Good things come in small packages. Building on a long history of innovation, GE Appliances (GEA) has launched small appliances and grown its product line beyond major household goods.
This new microenterprise launches with 19 new products and 24 new SKUs, including coffee makers, toasters, toaster ovens, blenders and food processors, across the GE, GE Profile and CAFÉ brands.
“GE Appliances is built on the legacy of inventing the category of countertop appliances that added convenience and innovation into the home,” said André Zdanow, executive director of small appliances for GE Appliances. “It’s part of our DNA, and it’s time to bring it back to be part of our business This new microenterprise expands on our heritage and our deep-rooted expertise in engineering.”
General Electric stopped manufacturing and selling small appliances in 1984. Now, teams selected from the 900 engineers based at the GEA headquarters in Louisville, Ky. designed the new collection of small appliances. They are building on the success of GEA FirstBuild, its global co-creation community that hatched best-selling products like the Opal Nugget Ice Maker. Innovation, together with the attention to detail and commitment to superior quality found in the GEA major appliances, is certain to set a new standard for small appliances.
The new kitchen products build on more than a century of innovation and industry-firsts for the company, starting with the first full line of countertop cooking appliances in 1904 and the first electric toaster in 1905.
The products are currently available for purchase at bestbuy.com and Best Buy locations across the U.S. and will continue to roll-out to retailers nationwide. Learn more about the new small appliances launch here.