Today we announced the GE Profile UltraFresh System™ Dishwasher with Microban® Antimicrobial Technology, a revolutionary, new dishwasher that aims to reduce the growth of bacteria in and on your dishwasher.

Microban® Antimicrobial Technology is built into the high-contact touchpoints, including handles, control panel, rack handles, silverware cell covers and the filtration system, which helps prevent 99% of bacteria on treated surfaces for the lifetime of the dishwasher.

Additionally, this GE Profile dishwasher features a first-of-its-kind UltraFresh System™ for dishwashers that helps to stop the causes of odor by pulling in fresh air and water in between cycles when it detects the dishwasher needs a refresh.

“Our engineers spent the past year and a half developing the first and only dishwasher engineered to stay fresher and cleaner during a time when consumers are more concerned than ever about the germs in their homes,” said Cynthia Fanning, vice president of dishwasher product management.

The GE Profile UltraFresh System™ Dishwasher with Microban® Antimicrobial Technology includes a range of new features found HERE and the products will be available in major retailers and local independent dealers in starting this month for a suggested retail price of $1,149.

Watch the video below to learn more or check out our press release here. 

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